Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Veronica Wong, John Saunders and Gary Armstrong. - Fourth European edition - London : Prentice Hall, ©1996. - xx, 955 pages. : colour.illustrations. ; 24 cm.
Includes bibliographical references and index.
0131659030 (paperback)
Marketing.
HF5415 KOT
Principles of marketing / Philip Kotler, Veronica Wong, John Saunders and Gary Armstrong. - Fourth European edition - London : Prentice Hall, ©1996. - xx, 955 pages. : colour.illustrations. ; 24 cm.
Includes bibliographical references and index.
0131659030 (paperback)
Marketing.
HF5415 KOT