Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler. - 11th ed. - New Jersey : Prentice Hall , 2003. - xxix, 706 p. : col. ill. ; 26 cm.
Includes bibliographical references.
Includes index.
0130497150 (pbk.)
Marketing--Management.
Marketing management / Philip Kotler. - 11th ed. - New Jersey : Prentice Hall , 2003. - xxix, 706 p. : col. ill. ; 26 cm.
Includes bibliographical references.
Includes index.
0130497150 (pbk.)
Marketing--Management.