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Offensive markerting : how to make your competitors followers /

Davidson, Hugh.

Offensive markerting : how to make your competitors followers / Hugh Davidson. - London : Penguin Group, 1987. - 415 p. : 19 cm. - Penguin books. .

Includes Index.

Includes bibliographical references.

ISBN: 0140091173 (pbk.)

Subjects--Topical Terms:
Markerting.

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