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Media and Communication Research Methods: an introduction to qualitative and quantitative approach /

Berger, Arthur Asa.

Media and Communication Research Methods: an introduction to qualitative and quantitative approach / Berger, Arthur Asa. - Sage : India, 2016 - Fourth Edition. xvii, 417 pages: illustrations ; 23 cm

ISBN: 9781483377568 (paperback)

Subjects--Topical Terms:
Research Methods.
Media.
Quantitative Research.
Qualitative Research.

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