Multinational marketing management /
Keegan, Warren J.
Multinational marketing management / Warren J. Keegan. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - xxii, 613 p. : ill. ; 25 cm. - Prentice-Hall series in marketing. Prentice-Hall international series in management. .
Includes index.
0136050557 (hbk.)
Export marketing--Management.
Multinational marketing management / Warren J. Keegan. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - xxii, 613 p. : ill. ; 25 cm. - Prentice-Hall series in marketing. Prentice-Hall international series in management. .
Includes index.
0136050557 (hbk.)
Export marketing--Management.