Statistical modeling for management /

Hutcheson, Graeme.

Statistical modeling for management / Graeme D. Hutcheson and Luiz Moutinho. - Los Angeles : SAGE Publications, 2008. - xviii, 235 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

9780761970125 (paperback)


Marketing--Mathematical models.
Marketing--Statistical methods.

HF5415 HUT