The great marketing turnaround : the age of the individual, and how to profit from it /
Rapp, Stan.
The great marketing turnaround : the age of the individual, and how to profit from it / Stan Rapp and Tom Collins. - New York : Plume, 1992. - xiv, 336 p. : ill. ; 21 cm.
0452267498 (pbk.)
Marketing--Sales promotion.--Advertising
The great marketing turnaround : the age of the individual, and how to profit from it / Stan Rapp and Tom Collins. - New York : Plume, 1992. - xiv, 336 p. : ill. ; 21 cm.
0452267498 (pbk.)
Marketing--Sales promotion.--Advertising