Marketing research : text and cases /
Boyd, Harper W.
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall and Stanley F. Stasch. - 7th ed. - New Dehli : A.I.T.B.S., 1985. - xv, 836 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
8185386161 (pbk.)
Marketing research.
Marketing research--Case studies.
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall and Stanley F. Stasch. - 7th ed. - New Dehli : A.I.T.B.S., 1985. - xv, 836 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
8185386161 (pbk.)
Marketing research.
Marketing research--Case studies.