Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter [and] Jerry C. Olson. - 8th ed. - Boston : McGraw-Hill, c2008. - xix, 555 p. : ill. ; 27 cm.
Includes index.
Includes bibliographical references.
0073529850 (hbk.)
Consumer behavior.
Marketing.
Consumer behavior and marketing strategy / J. Paul Peter [and] Jerry C. Olson. - 8th ed. - Boston : McGraw-Hill, c2008. - xix, 555 p. : ill. ; 27 cm.
Includes index.
Includes bibliographical references.
0073529850 (hbk.)
Consumer behavior.
Marketing.