Internet marketing : building advantage in the networked economy /

Internet marketing : building advantage in the networked economy / Rafi A. Mohammed... [et al.] - 2nd. ed. - Boston : McGraw-Hill/Irwin marketspaceU, c2004. - xxxi, 743 p. : ill. ; 27 cm.

Accompanied by access to online resource: Powerweb : E-business (contains online access code) Includes index.

Includes bibliographical references.

0072538422 (hbk.)


Internet marketing.