International marketing and export management /
International marketing and export management /
Gerald Albaum ... [et al.].
- 2nd ed.
- Wokingham, England ; Reading, Mass. : Addison-Wesley, c1994.
- xix, 484 p. : ill. ; 25 cm.
- International business series .
- International business series. .
Includes index.
Includes bibliographical references.
0201624044 (pbk)
Export marketing--Management.
International marketing
Includes index.
Includes bibliographical references.
0201624044 (pbk)
Export marketing--Management.
International marketing