Consumer psychology for marketing /
Foxall, G. R.
Consumer psychology for marketing / Gordon R. Foxall and Ronald E. Goldsmith. - London ; New York : Routledge, 1994. - x, 244 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references: p.213-234.
0415046734 0415046742 (pbk.)
Consumer behavior.
Marketing--Psychological aspects.
Consumer psychology for marketing / Gordon R. Foxall and Ronald E. Goldsmith. - London ; New York : Routledge, 1994. - x, 244 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references: p.213-234.
0415046734 0415046742 (pbk.)
Consumer behavior.
Marketing--Psychological aspects.