Strategic management in the media : theory and practice /
Küng-Shankleman, Lucy,
Strategic management in the media : theory and practice / Lucy Küng-Shankleman. - Second edition. - Los Angels ; SAGE . ©2017. - xvii, 237 pages ; illustrations , 25 cm.
Includes Bibliographical references and Index.
£29.99
Mass media--Management.
Strategic planning.
LB2806 KUN
Strategic management in the media : theory and practice / Lucy Küng-Shankleman. - Second edition. - Los Angels ; SAGE . ©2017. - xvii, 237 pages ; illustrations , 25 cm.
Includes Bibliographical references and Index.
£29.99
Mass media--Management.
Strategic planning.
LB2806 KUN