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Integriertes marketing : strategie, organisation, instrumente /

Busch, Rainer

Integriertes marketing : strategie, organisation, instrumente / Rainer Busch, Rudolf Dögl and Fritz Unger. - Three Auflag. - Wiesbaden : Gabler, ©2001. - xv, 774 pages : Illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9783409336642 (Paperback) USD 3.00

Subjects--Topical Terms:
Marketing.
Integriertes management.

LC Class. No.: HF5410 BUS

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