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Marketing management /

Marshall, Greg W

Marketing management / Greg Marshall, Mark Johnston. - Fourth edition. - New York : McGraw Hill, 2023. - xxiv, 407 pages : illustrations ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9781260598230 (paperback)

Subjects--Topical Terms: --Marketing -- Management.

LC Class. No.: HF5415.13 MAR

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