Marketing : an introduction /
Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler. - Sixth edtion - Upper Saddle River, NJ : Prentice Hall, ©2003. - 1 v. (various pagings) : colour illustration ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0130351334 (paperback)
Marketing.
HF5415 ARM
Marketing : an introduction / Gary Armstrong, Philip Kotler. - Sixth edtion - Upper Saddle River, NJ : Prentice Hall, ©2003. - 1 v. (various pagings) : colour illustration ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0130351334 (paperback)
Marketing.
HF5415 ARM