Marketing operations, 1996-97 : CIM workbook, advanced certificate syllabus /

Worsam, Mike.

Marketing operations, 1996-97 : CIM workbook, advanced certificate syllabus / Mike Worsam. - Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1996. - 395 p. : ill. ; 30 cm. - The marketing series. .

Includes index.

Includes bibliographical references.

0750629126 (pbk.)


Marketing --Study and teaching.
Marketing--Examinations, questions, etc.
Marketing--Examinations--Study guides.