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Business-to-business marketing /

Brennan, Ross.

Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell - 4th edition - xvii, 391 pages : illustrations (some color) ; 25 cm

Includes index

Includes bibliographical references

ISBN: 9781473973442 (paperback)

Subjects--Topical Terms:
Industrial marketing
Industrial marketing--Case studies

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