Quantitative methods in marketing /
Quantitative methods in marketing /
edited by Graham J. Hooley and Michael K. Hussey.
- London : Academic Press Limited, c1994.
- 272 pages : illustartions ; 24 cm.
Includes index.
Includes bibliographical references.
9780123554857 (paperback)
Marketing--Mathematical models.
Marketing--Data processing--Management.
Includes index.
Includes bibliographical references.
9780123554857 (paperback)
Marketing--Mathematical models.
Marketing--Data processing--Management.