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Transforming big Pharma : assessing the strategic alternatives/

Ansell, John., author.

Transforming big Pharma : assessing the strategic alternatives/ John Ansell. - England : Gower, 2013. - xvi, 265 pages : illustrations ; 25 cm.

Includes index.

Includes bibliographical references.

ISBN: 9781409448273 (hardback)

Subjects--Topical Terms:
Pharmaceutical industry--Management.
Strategic planning.

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