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StrategicSocial marketing /

French, Jeff

StrategicSocial marketing / Jeff French - London : Sage, 2015 - xvii,428 pages : illustrations ; 25 cm

Includes index

Includes bibliographical references

ISBN: 9781446248621 (paperback)

Subjects--Topical Terms:
Health promotion
Social marketing
Health behavior
Health Promotion--methods
Social Marketing

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