Digital Markerting and Condumer Engagement: Concepts, Methodologies, Tools and Applications Volume 1.
Digital Markerting and Condumer Engagement: Concepts, Methodologies, Tools and Applications Volume 1.
edited by Khosrow-Pour Mehdi, Clarke Steve, Jennex Murray E., Becker Anne and Anttiroiko Ari-Veikko
- United States of America: IGI Global, 2018
- xxxi, 567 pages : illustrations ; 28cm
Includes index.
9781522551874 (hardback)
Engine Marketing
Branding
Mobile Customer Relationship Management
Includes index.
9781522551874 (hardback)
Engine Marketing
Branding
Mobile Customer Relationship Management