Marketing today's academic library : a bold new approach to communicating with students /

Mathews, Brian

Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews. - Chicago : American Library Association, 2009. - xv, 171 p. : ill. ; 23 cm.

Includes index.

Includes bibliographical references.

9780838909843 (pbk.)


Academic libraries--Marketing.
Academic libraries--Public relations.
Libraries and students.
Advertising--Libraries.
Libraries.
Public Relations.
Marketing.