The Marketing research guide /
Stevens, Robert E.
The Marketing research guide / Robert E. Stevens...[et al]. - 2nd ed. - New York : Best Business Books, 2006. - xv, 425 p. ; 24 cm.
Includes index.
Includes bibliographical references.
0789024179 (pbk. ) 9780789024176 (pbk. )
Marketing research.
Research.
The Marketing research guide / Robert E. Stevens...[et al]. - 2nd ed. - New York : Best Business Books, 2006. - xv, 425 p. ; 24 cm.
Includes index.
Includes bibliographical references.
0789024179 (pbk. ) 9780789024176 (pbk. )
Marketing research.
Research.