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Meeting customer needs /

Smith, Ian.

Meeting customer needs / Ian Smith. - Third edition. - Amsterdam : Elsevier, ©2004. - xiii, 218 pages illustrations 24 cm. - Institute of Management series. .

Includes index

ISBN: 075065984X (paperback )

Subjects--Topical Terms:
Marketing.
Customer needs.

LC Class. No.: HF5415 SMI

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