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Advertising : principles and practice /

Wells, William.

Advertising : principles and practice / William Wells, John Burnett and Sandra Moriarty. - Second edition. - Englewood Cliffs : Prentice Hall, ©1992. - xxi, 692 pages : Illustrations ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780130162052 (Hardcover)

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 WEL

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