Strategic market management /
Aaker, David A.
Strategic market management / David A. Aaker. - 4th ed. - New York : John Wiley & Sons, 1995. - xv, 379 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references.
0471309567 (pbk.)
Marketing--Management.
Business Marketing
Strategic market management / David A. Aaker. - 4th ed. - New York : John Wiley & Sons, 1995. - xv, 379 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references.
0471309567 (pbk.)
Marketing--Management.
Business Marketing