Advertising : principles and practice /
Wells, William.
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 2nd ed. - Englewood Cliffs : Prentice Hall, 1992. - xxi, 692, [69] p. : ill. (some col.) ; 29 cm.
Includes index.
Includes bibliographical references.
0130162051 (hbk. )
Advertising.
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 2nd ed. - Englewood Cliffs : Prentice Hall, 1992. - xxi, 692, [69] p. : ill. (some col.) ; 29 cm.
Includes index.
Includes bibliographical references.
0130162051 (hbk. )
Advertising.