Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - 4th ed. - London : Prentice Hall, 1991. - xxiii, 680 p. : col. ill. ; 26 cm.
Includes index.
Includes bibliographical references.
0131728598 (pbk. )
Consumer behavior.
Motivation research.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - 4th ed. - London : Prentice Hall, 1991. - xxiii, 680 p. : col. ill. ; 26 cm.
Includes index.
Includes bibliographical references.
0131728598 (pbk. )
Consumer behavior.
Motivation research.