International marketing : strategy planning, market entry & implementation /
Bennett, Roger.
International marketing : strategy planning, market entry & implementation / Roger Bennett. - 2nd ed. - London : Kogan Page, 1998. - 384 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0749422726 (pbk. )
Export marketing.
International marketing : strategy planning, market entry & implementation / Roger Bennett. - 2nd ed. - London : Kogan Page, 1998. - 384 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0749422726 (pbk. )
Export marketing.