Services marketing /
Lovelock, Christopher H.
Services marketing / Christopher H. Lovelock. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, 1991. - xvi, 526 p. : ill. ; 25 cm. - The Prentice-Hall series in marketing. .
Includes index.
Includes bibliographical references.
0138070172 (pbk. )
Professions--Marketing.
Service industries--Marketing.
Services marketing / Christopher H. Lovelock. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, 1991. - xvi, 526 p. : ill. ; 25 cm. - The Prentice-Hall series in marketing. .
Includes index.
Includes bibliographical references.
0138070172 (pbk. )
Professions--Marketing.
Service industries--Marketing.