Business market management : understanding, creating, and delivering value /
Anderson, James C.
Business market management : understanding, creating, and delivering value / James C. Anderson and James A. Narus. - 2nd ed, international ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xx, 460 p. : ill. ; 25 cm.
Includes Index.
Includes bibliographical references
0131230093 (pbk. )
Industrial marketing.
HF5415.1263 JAM
Business market management : understanding, creating, and delivering value / James C. Anderson and James A. Narus. - 2nd ed, international ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xx, 460 p. : ill. ; 25 cm.
Includes Index.
Includes bibliographical references
0131230093 (pbk. )
Industrial marketing.
HF5415.1263 JAM