Marketing : an introduction /
Armstrong, Gary.
Marketing : an introduction / Gary Armstrong and Philip Kotler. - 5th ed. - Upper Saddle River : Prentice Hall International, 2000. - xxvii, 575 p. : col. ill. ; 26 cm.
Include index.
Includes bibliographical references.
013012771X (pbk.)
Marketing.
Marketing : an introduction / Gary Armstrong and Philip Kotler. - 5th ed. - Upper Saddle River : Prentice Hall International, 2000. - xxvii, 575 p. : col. ill. ; 26 cm.
Include index.
Includes bibliographical references.
013012771X (pbk.)
Marketing.