Advertising /
Jefkins, Frank.
Advertising / Frank Jefkins. - 3rd ed. - London : Pitman, 1994. - vii, 374 p. : ill. ; 22 cm. - The M & E handbook series. .
Includes index.
0712108564 (pbk. ) 0273634143 (pbk. )
Advertising.
Advertising / Frank Jefkins. - 3rd ed. - London : Pitman, 1994. - vii, 374 p. : ill. ; 22 cm. - The M & E handbook series. .
Includes index.
0712108564 (pbk. ) 0273634143 (pbk. )
Advertising.