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Analysis for strategic marketing /

Rao, Vithala R.

Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel. - Reading, Mass. : Addison-Wesley, ©1998. - xiii, 514 pages illustrations 24 cm.

Includes bibliographical references and index

ISBN: 0321001982 (paperback)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 RAO

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