Social marketing : strategies for changing public behavior /
Kotler, Philip.
Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto. - New York : Free Press, 1989. - xii, 401 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0029184614 (hbk. )
Social marketing.
Behaviour modification.
HF5415.122 KOT
Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto. - New York : Free Press, 1989. - xii, 401 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0029184614 (hbk. )
Social marketing.
Behaviour modification.
HF5415.122 KOT