Services marketing: third edition/
Lovestock,Christopher H.
Services marketing: third edition/ christopher H. Lovestock. - New Jersey: Prentice Hall, 1996. - 3rd ed.,International ed.
Includes index.
Includes bibliographical references.
0-13-461377-5(pbk.)
Marketing
Services marketing: third edition/ christopher H. Lovestock. - New Jersey: Prentice Hall, 1996. - 3rd ed.,International ed.
Includes index.
Includes bibliographical references.
0-13-461377-5(pbk.)
Marketing