Online market research : cost-effective searching of the Internet and online databases /
Lescher, John F.
Online market research : cost-effective searching of the Internet and online databases / John F. Lescher. - Reading, Mass. : Addison-Wesley, c1995. - xvii, 269 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references.
0201489295 (pbk.)
Marketing research--Computer network resources.
Online databases.
Internet.
HF5415.2LES
Online market research : cost-effective searching of the Internet and online databases / John F. Lescher. - Reading, Mass. : Addison-Wesley, c1995. - xvii, 269 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references.
0201489295 (pbk.)
Marketing research--Computer network resources.
Online databases.
Internet.
HF5415.2LES