Sports marketing : a strategic perspective /
Shank, Matthew D.
Sports marketing : a strategic perspective / Matthew D. Shank. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xxii, 613 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0130407917 (hbk.)
Sports--Marketing.--United States
Sports--Economic aspects--United States.
Sports marketing : a strategic perspective / Matthew D. Shank. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xxii, 613 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0130407917 (hbk.)
Sports--Marketing.--United States
Sports--Economic aspects--United States.