International advertising : themes and perspective /
Copley, Paul
International advertising : themes and perspective / compiled by Paul Copley - Essex : Pearson Education, 2006. - xxxi, 298 p. : ill. ; 29 cm. - Irwin series in marketing. .
Includes bibliographical references and indexes.
1846580439 (pbk.)
Advertising.
International advertising : themes and perspective / compiled by Paul Copley - Essex : Pearson Education, 2006. - xxxi, 298 p. : ill. ; 29 cm. - Irwin series in marketing. .
Includes bibliographical references and indexes.
1846580439 (pbk.)
Advertising.