Kleppner's advertising procedure /
Russell, Thomas
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 11th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1993. - xix, 718 p. : ill. (some col.) ; 29 cm. - The Prentice Hall series in marketing .
Includes index.
Includes bibliographical references.
0135171113 (pbk.)
Advertising.
Advertising
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 11th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1993. - xix, 718 p. : ill. (some col.) ; 29 cm. - The Prentice Hall series in marketing .
Includes index.
Includes bibliographical references.
0135171113 (pbk.)
Advertising.
Advertising