The marketing briefs : a revision and study guide/
Dibb, Sally,
The marketing briefs : a revision and study guide/ Sally Dibb and Lyndon Simkin. - Oxford : Butterworth-Heinnemann, 2001. - xi, 351 p. ; 24 cm. - The marketing workbooks. .
Includes index.
Includes bibliographical references.
0750653868 (pbk.)
Marketing--Planning.
Marketing.
The marketing briefs : a revision and study guide/ Sally Dibb and Lyndon Simkin. - Oxford : Butterworth-Heinnemann, 2001. - xi, 351 p. ; 24 cm. - The marketing workbooks. .
Includes index.
Includes bibliographical references.
0750653868 (pbk.)
Marketing--Planning.
Marketing.