Media analysis techniques /
Berger, Arthur Asa.
Media analysis techniques / Arthur Asa Berger. - 3rd ed. - Thousand Oaks, Calif. : Sage, c2005. - xv, 244 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references.
Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murders on the Orient Express -- Seven points on the game of football -- The maiden with the snake: interpretations of a print advertisement -- All-news radio and the American Bourgeoisie -- Video Games: a new art form.
1412906830 (alk. paper)
Mass media--Methodology.
Mass media criticism.
Media analysis techniques / Arthur Asa Berger. - 3rd ed. - Thousand Oaks, Calif. : Sage, c2005. - xv, 244 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references.
Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murders on the Orient Express -- Seven points on the game of football -- The maiden with the snake: interpretations of a print advertisement -- All-news radio and the American Bourgeoisie -- Video Games: a new art form.
1412906830 (alk. paper)
Mass media--Methodology.
Mass media criticism.