Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1989. - xvi, 783 p. : ill. ; 25 cm. - The Prentice-Hall series in marketing. .
Includes index.
Includes bibliographical references.
0133572455 (pbk.)
Export marketing--Management.
Export marketing--Management--Case studies.
Global marketing management / Warren J. Keegan. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1989. - xvi, 783 p. : ill. ; 25 cm. - The Prentice-Hall series in marketing. .
Includes index.
Includes bibliographical references.
0133572455 (pbk.)
Export marketing--Management.
Export marketing--Management--Case studies.