Advertising : principles and practice /
Wells, William.
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall, 1995. - xxv, 815. : ill. (some col.) ; 29 cm.
Includes index. Chapter 1 missing.
Includes bibliographical references.
0133152197 (cased)
Advertising.
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall, 1995. - xxv, 815. : ill. (some col.) ; 29 cm.
Includes index. Chapter 1 missing.
Includes bibliographical references.
0133152197 (cased)
Advertising.