International marketing /
Terpstra, Vern.
International marketing / Vern Terpstra. - 4th ed. - Chicago : Dryden Press , c1987. - xix, 652 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0030065127 (hbk.)
Export marketing--Management.
International marketing / Vern Terpstra. - 4th ed. - Chicago : Dryden Press , c1987. - xix, 652 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0030065127 (hbk.)
Export marketing--Management.