Advertising : principles and practice /
Wells, William.
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 4th. ed. - Upper Saddle River. N. J, N.J. : Prentice Hall, 1998. - xxi,731 p. : ill. (some col.) ; 29 cm.
Includes index.
Includes bibliographical references.
0137833660 (hbk.)
Advertising.
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 4th. ed. - Upper Saddle River. N. J, N.J. : Prentice Hall, 1998. - xxi,731 p. : ill. (some col.) ; 29 cm.
Includes index.
Includes bibliographical references.
0137833660 (hbk.)
Advertising.