Consumer behavior and marketing action /
Assael, Henry.
Consumer behavior and marketing action / Henry Assael. - 4th ed. - Boston : PWS-KENT Publishing Company, 1992. - xx, 748 p. : ill. (some col.) ; 24 cm.
Includes index.
Includes bibliographical references.
0534925529 (hbk.)
Consumer behavior.
Motivational research (Marketing)
Consumer behavior and marketing action / Henry Assael. - 4th ed. - Boston : PWS-KENT Publishing Company, 1992. - xx, 748 p. : ill. (some col.) ; 24 cm.
Includes index.
Includes bibliographical references.
0534925529 (hbk.)
Consumer behavior.
Motivational research (Marketing)