Exploring corporate strategy : text and cases/
Johnson, Gerry.
Exploring corporate strategy : text and cases/ Gerry Johnson and Kevan Scholes. - 3rd ed. - New York : Prentice Hall, 1993. - xxiv, 733 p. : col. ill. ; 24 cm.
Includes index. Includes bibliographic references
013297441X (pbk.)
Business planning.
Strategic planning.
Exploring corporate strategy : text and cases/ Gerry Johnson and Kevan Scholes. - 3rd ed. - New York : Prentice Hall, 1993. - xxiv, 733 p. : col. ill. ; 24 cm.
Includes index. Includes bibliographic references
013297441X (pbk.)
Business planning.
Strategic planning.