Consumer Behavior : buying, having and being /
Solomon, Michael R.
Consumer Behavior : buying, having and being / Michael R. Solomon - 2nd ed. - Boston : Allyn and Bacon , 1993. - xxvii, 650 p. : ill. ; 24 cm.
Includes bibliographical references. Includes index.
020515591X (pbk. )
Marketing.
Consumer Behavior : buying, having and being / Michael R. Solomon - 2nd ed. - Boston : Allyn and Bacon , 1993. - xxvii, 650 p. : ill. ; 24 cm.
Includes bibliographical references. Includes index.
020515591X (pbk. )
Marketing.